A world marketThe market in great wines is a luxury market which works like any other market in top-drawer items (jewellery, works of art, prestige cars, &c.). For a clientele with a taste for luxury and the means to indulge it, world-famous wines are an impressive way of showing the world who they are.
|
According
to the world-renowned wine-taster Robert Parker, the number of people
who really enjoy great wines from great vintages is growing unbelievably
fast, as new countries like China, India, Dubai, Abu Dhabi, Russia or
Brazil come into the market, and other markets such as Hong Kong,
Singapore, Taiwan, Korea, Japan grow bigger, while the acreage under
vines of a Chambertin Clos de Bèze or a Petrus cannot be increased and
there is nobody anywhere in the world that can match their excellence,
nor any comparable terroir (soil). At this level, wine is a rare and
highly prestigious luxury product, but one that is coming within reach
of an ever-growing number of buyers.